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About Us

We help our clients see and realize their future

Zintoro provides tools that empower leaders with actions that are AI-driven

In today’s complex business world, data is the key to success. Zintoro is a game changing AI intelligence platform with clear and straightforward data analytics. These analytics empower businesses to make decisions based on an accurately forecasted future.

Zintoro identifies what steps to take to optimize operations, marketing strategies, and overall performance by consolidating data from multiple sources and utilizing advanced AI-driven analytics. It breaks down data silos, integrating information from various platforms, ensuring a comprehensive view of your organization’s performance and expected future with a >95% accuracy.

Now, you can be confident of your decisions, guided by Zintoro’s AI data analyses

Data, Numbers, and statistics can be overwhelming. Zintoro simplifies the process with AI-driven reports that focus on the critical metrics needed to manage a business effectively. With this approach, companies can understand what is working, how to improve overall and at every location and in each department. The customers that are at risk of being lost are identified to focus on and retain.

Based in Chicago, our clients include manufacturers, distributors, and service businesses.

Our Founder

In 2009, Steve Clegg founded Zintoro B2B Analytics LLC. He had been involved with a variety of businesses and in a wide range of industries globally. After developing accurate forecasts and predictable ways of generating growth, he wanted to share his knowledge and experience with other companies to help them manage their future and identify what is working and how they can improve their results.

Steve Clegg

Steve had been with AEA Investors, Inc. and had served on the boards of directors and in executive positions for companies they purchased. The industries were diverse and included a group of steel mills that were bought individually, then combined, a chain of discount retail stores across the U.S., a roofing materials manufacturer that expanded into installation, a weight loss franchise that grew to over 2,400 locations in North America, a group of shoe stores that tripled, a group of companies that produced custom manufactured items according to customer specifications across several locations with disparate capabilities, and more!

Steve began his career in international finance, working for WR Grace, then Avis. He earned his Bachelor of Science degree from the United States Air Force Academy and a Master of Business Administration from the University of Chicago.

Our Board

Debbie Frakes

Debbie has started several businesses, and each has grown rapidly. With her first venture, she purchased a service franchise that expanded to seven locations within two years. Another startup established an elder care management company throughout a major metropolitan area. A successful catalog operation and a market research company also preceded Winsby.

Her first position outside of school was as an environmental consultant in New York City. She earned a Bachelor of Arts in environmental science from Barnard College, Columbia University, and a Master of Business Administration in finance and marketing from the Columbia University School of Business.

Sammazo Plamin

Sammazo is a data driven decision scientist whose passion for analytics and data transformation has made a significant impact in the oil & gas, legal, medical, and marketing industries. During his tenure as a Manager Data Scientist at KPMG, Sammazo conceptualized and developed AI driven tools on platforms like Azure, AWS, and GCP, focusing on predictive analytics, chatbot development, and natural language processing. From helping asset leaders in the Oil and Gas sector make informed decisions, to fine tuning language models to extract medical insights, his expertise has made him a sought after professional in the field.

Sammazo started his journey as a Reservoir Engineer at Swift Energy Operating LLC. He holds a Bachelor of Science degree from Texas A&M University, where he was distinguished with the Engineering Honors and Research Honors Distinction, and a Master of Science from the University of Chicago, with his capstone project gaining the spotlight as the “Best in Show.”