Our Blog – Zintoro

Boost Sales Performance with Data Driven Insights

A sales team is the driving engine of any successful business. Without consistently strong results, leads dwindle, transactions fall, customers churn, and revenue stagnates as the competition captures the market. To sustain growth, managers need real time visibility into sales rep productivity across key performance indicators (KPIs) like: However, most businesses lack the reporting and […]

How to Improve Customer Retention

Customer retention is crucial for the success of every company. It describes the percentage of customers who purchased within the last 12 months who also purchased within the prior 12 months—13 to 24 months ago. Poor customer retention means that you aren’t keeping customers over the long term and people are not committed to working […]

Do You Know Your Business’ Geographic Market?

For the majority of companies, there is a variety of factors that determine whether a customer will work with you or not. Many of those factors you can control, like the quality of your products, availability of inventory, and customer service, but there are some factors that aren’t in your control. One of those factors […]

Achieve Your Revenue Goals: The First Step Is Understanding Where You Are Now

Revenue and transaction trends identify your company’s sales patterns over the prior twelve month period. Recognizing these patterns and what activities lead to growth is a critical step in making the right decisions for your company. Understanding your company’s revenue analytics and trends will help you answer the following key questions How to meet your […]

What Is an Industry Analysis and Why Your Business Needs One

As a business, you want to reach and sell to as many customers as possible. The problem is that it takes resources to connect with prospects and potential customers. Your company only has a limited amount of those resources, which means you have to make decisions about who to target with your marketing and sales […]

Know the Types of Purchases Your Customers Are Making

Business analytics reporting is crucial for gaining a better understanding of your business and your customers. One of the most important key metrics that we measure is called types of purchases. By analyzing what your customers are buying, we can determine which products they purchase most frequently, how often they buy them, and how your […]

How to Reach Your Revenue Goals

Almost every business sets revenue goals for the year. Most will check their progress towards those goals by looking at how much revenue they’ve brought in to date and then comparing to previous years. But what a lot of businesses don’t do or don’t know how to do is look at why their revenue is […]

Understand the metrics that matter

The first step toward growing your company and exceeding your revenue goals is understanding where the business is now with key metrics. Our blog reviews the most important business metrics and explains what they are, how to monitor them, and how to improve them. These metrics include: customer retention, purchase frequency, identifying at risk customers, and more. You will have a step by step guide on how to increase your growth as easily as possible.

Measuring Customer Retention – What a 91% Retention Rate Really Means

A business’ retention measures the percentage of customers that purchased within the last 12 months that also purchased within the prior 12 months. It is one of the most critical metrics to measure for any company. If you don’t have a solid business retention, then customers aren’t committed to working with you over the long term, and you must consistently devote time, money, and resources to find new customers.